10 Jul 2008, Toby Hicks, Periodical Publishers Association
In a groundbreaking move, PPA has teamed up with Ceros to produce the UK publishing industry’s first annual review as a fully integrated digital edition.
Using the Ceros technology, PPA has transformed its print annual review 2007/08 into a Ceros digital edition, including video footage, graphs, additional text, hyperlinks and rotating images, enhancing the print product previously created.
Ceros’ technology acts as another layer on the print design using the original Indesign files, not as a website or as a separate edition. Having launched PPAtv in 2007, a video channel online featuring interviews, conference footage and promotional videos, PPA has been able to update the annual review to include filmed footage, highlighting the key work of the association.
Although members received the print edition some months ago, by delaying the digital edition till the Summer, PPA was able to add some key additional information such as new research showing the size of the business media market place. In showcasing a new technology PPA has reflected the moves made by many of its members, providing content in both a print and digital format.
According to PPA membership director Jane Salliss: “Members have told us they would like to receive information in different ways. This is why PPA took the decision to provide its annual review in a print and digital format. The updated edition has, through video content and live moving graphs, enabled us to provide members with an update of important developments in a fully integrated product”
According to Dominic Duffy, group marketing director of Fresh Media Group: “As the champions of the UK magazine industry, the PPA have long been advocates of the inherently engaging qualities and editorial values of the magazine format. In producing the industry's first integrated annual report, they have not only showcased engagement but provided interaction and live dialogue as well."
PPA's annual review is a finalist for a Trade Association Forum award for best practice, which will be announced on Thursday, 25 July.
Details from Toby Hicks at PPA on 020 7400 7528.