Thomas Cook goes live
Thomas Cook teams with Ceros for industry first
First fully interactive travel magazine launched today
London – July 22, 2008, Ceros, the leading online magazine publishing platform, today announced the launch of Thomas Cook Holiday Hotspots, the travel industry’s first fully interactive holiday magazine. A link will be emailed to the full Thomas Cook database, inviting them to click through to the magazine. Incorporating interactive elements and exclusive video clips taken from Thomas Cook TV, readers can browse and select destinations, enter competitions and even book holidays directly from within the magazine.
“Holiday Hotspots is a travel industry first,” said Ceros Co-Founder, Dominic Duffy. “Whilst there have been many flavours of online travel magazines, they’ve all been a variation on a common theme: the printed brochure. Holiday Hotspots is the first to be designed specifically to exist online. As a result, it draws upon the truly interactive quality of the Web and delivers a truly engaging experience.”
Russell Gould, director of e-commerce at Thomas Cook, said: “The launch of Thomas Cook Holiday Hotspots is a ground-breaking initiative that creates another avenue through which we are able to communicate with our customers. With thousands of hours of footage incorporated into the magazine, it contains a vast wealth of up-to-the minute useful destination information presented in an accessible format.
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