Ceros

Realtime auditale statistics Advertising and planning agencies are assured of accurate, auditable statistics relating to a myriad activity within magazines published on the Ceros platform. Data capture goes far beyond simply logging unique users or clickthroughs. Dwell times, video plays, referrals and even customizable events are recorded and displayed in realtime, providing a valuable insight into reader behaviour.

Custom stats events The Ceros platform provides a unrivalled opportunity for advertisers to realise the full creative and interactive potential of occupying half, or even all, a readers computer screen. Using simple code, designers can instruct their adverts to record specific events, initiated by readers, within the Ceros statistics mechanism.

Richmedia Widgets Recognised by major brands as an effective, high-impact, advertising format (see the Titles section for examples), the ever-increasing number of Ceros widgets (voting, video streaming, mapping etc.) makes the construction of highly engaging, interactive advertising content simple and efficient.

Richmedia API In a format where advertising becomes part of the content, the API provides enormous scope for advertising creativity. Content created for Ceros can communicate seamlessly with the platform to encourage true dialogue with readers. Combine content created for the API with the Custom Events feature and advertisers gain an instant insight into user interactivity.